World’s Costliest Bottled Water Costs Rs 1,16,000/Litre and Here’s Why

Water is one of the basic necessities of life. We simply cannot fathom a world without water; it is the cornerstone of what makes our planet so unique – providing life sustenance, spawn and maintenance capabilities. Your own body is actually made up of a very high percentage by it, about 60%, which can show you how important pure clean water is for us! Water is necessary for digestion, absorption and transportation of nutrients as well as the regulation of body temperature and cellular functions.

Besides bodily processes, water is a necessity for cooking and washing as well as sustaining flora and fauna. We already know about the numerous natural, free, and paid-for sources of water but there is one source that should be a luxury.

Fillico Jewellery Water

This company sells what’s believed to be the most expensive bottled water in the world, priced at $1390 (₹1.16 Lakh) per litre. The singularity of this water is its purity and the rich, beautiful container. Fillico Jewellery Water comes from a natural spring in Kobe, Japan, and has some 100 layers filtered through rock to become this pristine product.

Its high price is acceptable, but that advertised luxury design of the bottle makes sense. The bottle and cap are encrusted with Swarovski crystals to look like pieces of bejeweled costume jewellery, making them objects not only of desire but also instant status. The bottle is a carefully handcrafted piece that represents all Japan takes pride in. Gold accents and detailed lines give the kind of craftsmanship we can trust our lives on.

What Makes Luxury Bottled Water Interesting to Some People

To people who value luxury and consider it a status symbol, bottled water is no different. Products like this are attractive not due to the water but also because you get a complete work of art with them. The high price is due to the bottle design, attention to detail, rare water source, and brand positioning.

Luxury Water

The luxury water market is one where brands provide costly bottled water which exclusively incorporates their formulations for the differentiation of class, status, and a particular social group. While certain brands have their bottles painted with gold, platinum, and precious or semi-precious stones, others come up with ways to make it as unusual and expensive looking. Packaging is a focal point and this attention to detail translates well into an elevated feel for the connoisseur.

Role of Water in Human Body

Water holds a vital place within the body with its necessary functioning. It aids in the digestion, absorption, and transportation of nutrients. It helps the body to maintain temperature and facilitates cellular activities. Water is so fundamentally critical it cannot be overstated how important clean, safe, and accessible water really is. Nevertheless, the fact that such high-end bottled water products ever make it to market is a stark reminder of how unevenly available drinkable and freshwater are around the planet.

The Stark Contrast in Water Accessibility

To the half of humanity which struggles to find clean drinking water, a bottled cronut serves as arguably one of the most appalling facts about global water accessibility. This type of ostentatious bottled water is symptomatic of wider concerns about the distribution of resources. It highlights the need to work together on confronting a global water crisis that leaves billions behind without access to safe, clean drinking water.

Luxury Items Market

Specific items such as bottled water are in a luxury product category, catering to socio-economic benchmarks for exclusivity and prestige. Made for wealthy consumers concerned with status, driving a luxury car or sporting designer clothes have long been endeavors that carry immense social currency. A consumer market eager for novelty and (for the buyers rather than the growers) willing to pay big money, ensures that this is an industry that rumbles on despite all horticultural common sense.

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